Store sales, not ad sales
Seller Central reports $1,349,573.20 in ordered product sales and 68,583 units. The same date range a year earlier shows $1,207,163.26 and 68,868 units. Sales value was 11.8% higher even though unit count was slightly lower.
The question behind the increase
That combination invites a closer look at assortment, price and average order value. The current snapshot shows $21.80 average sales per order item, but it cannot identify which SKUs, offers or traffic sources produced the difference. Nor does it split advertising from organic sales.
The source screenshots
Follow the Seller Central trail
Amazon Business Reports allow date and ASIN-level comparisons of ordered product sales, units and traffic. Those reports could test whether the lift came from a few products or a wider catalog. This case presents the measured result without assigning an unsupported cause.
Reading this result responsibly
The visible year-earlier comparison supports the 11.8% calculation. It does not prove which operational or marketing change produced it.
Amazon’s official documentation gives context for the metrics and platform rules. It does not establish the cause of this account’s result.