Access Your Tool

Launch Budget Planner

Plan your full product launch before you spend on inventory — daily PPC budget, 3-phase timeline, risk scorecard and cash runway. No signup, no cost.

$0/Forever

For Amazon Sellers

Works with every Amazon marketplace

.xlsx Upload

All Marketplaces

Private: In-Browser

Free Forever

2026 SQP Format

Setup: None

CSV Export

Smart Providerr built this planner for the brands we manage — the same launch-budget process our team runs before every new product, now free for every Amazon seller. No spreadsheet gymnastics: know your cash needs before you source.

Tool Details

The Launch Budget Planner takes 9 inputs — category, competition, target BSR, price and margin — and outputs your daily PPC budget, a 3-phase launch timeline, a 12-week budget table and your cash runway.

Everything runs in your browser — nothing to install. Use it before every new product launch so you know exactly how much cash the launch needs.

Smart Providerr
What you need :
  • Category-based daily PPC budget benchmarks
  • Target BSR → daily sales velocity target
  • Break-even ACoS from your true net margin
What you get :

Plus the built-in risk scorecard: inventory sufficiency, cash runway, launch-type multiplier and a week-by-week table — everything a first-time launcher forgets to plan.

That's the whole workflow — export, upload, act. When fresh SQP data drops each week, run it through the analyzer again and watch your action plan evolve with your account.

Keep Exploring

More Tools & SOPs

SQP Analyzer - free tool

100% Free · No signup

FBA Profit Calculator - free tool

100% Free · Know your margins

Brand Health Diagnostic - free tool

Free Diagnostic · 25 questions