Thirty days in focus
The selected period shows $42,856.89 of ad spend and $416,659.76 of ad-attributed sales. The daily graph fluctuates, while the top row gives the whole-window result: 10.29% ACOS and 9.72 ROAS.
What 9.72× really says
The Ads Console attributed $9.72 in sales for each dollar of spend in this window. That does not mean $8.72 in profit; product cost, Amazon fees, freight, returns and other expenses are not in the screenshot. Keeping ROAS distinct from profit makes the story more useful to a seller.
The source screenshots
A responsible follow-up
Amazon’s campaign reports can test whether particular search terms, placements or advertised products carried the result. Those underlying reports and an earlier comparison window were not supplied, so no growth percentage or causal playbook is added here.
Reading this result responsibly
The screenshot supports the selected 30-day total only. It does not establish year-over-year growth or net profit.
Amazon’s official documentation gives context for the metrics and platform rules. It does not establish the cause of this account’s result.
