Upload your Amazon SQP .xlsx file directly — or paste data. Auto-classifies brand vs non-brand, finds impression gaps, and gives you a ranked action plan.
Excel File UploadImpression Gap FinderQuick Wins EngineCSV Export
🔵 What's New in Amazon SQP Reports — 2026 Updates You Must Know
📅
Weekly Data Available
Amazon now offers weekly SQP snapshots — detect trends and react to algorithm shifts faster than ever.
📦
ASIN-Level SQP
Via Sponsored Ads console you can now see query performance per ASIN — not just brand-level aggregates.
🤖
Rufus AI Queries
Rufus (Amazon's AI) generates new query types. These now appear in SQP and require different bid strategies.
🏆
Impression Share Gaps
Your impression rate vs query volume reveals where competitors are stealing potential customers.
📋 How to Use
3 Steps to Uncover Hidden Wins
From raw SQP file to a prioritized action plan in under 2 minutes. No formulas. No pivot tables.
1
Download SQP Report
Seller Central → Brand Analytics → Search Query Performance → Select date range → Download (.xlsx)
2
Upload or Paste Data
Upload the .xlsx file directly using our Excel parser, or open the file and paste data including headers
3
Enter Brand & Analyze
Type your brand name(s), click Analyze — get ranked opportunities, impression gaps, and exact action per query
💡
Pro Tip — Run Weekly
Run this every week with fresh SQP data. Queries that had 0 purchases last week but now show 2–3 orders are your emerging winners — catch them before competitors do and launch exact match campaigns immediately.
🏷️
Brand Setup
Identify your branded queries
📂
Upload SQP File
Direct .xlsx from Amazon
🔍
Total Queries
—
🚨
Critical Issues
—
⚡
Quick Wins
—
📉
Impression Gap
—
📊
Free · No Credit Card · Instant Access
Unlock Your SQP Analyzer
Get full access to Excel upload, impression gap finder, opportunity scorer, quick wins engine, and CSV export — 100% free, forever.
136+
Queries analyzed per report
8
Smart action recommendations
100%
Free, no card ever needed
<2min
From upload to action plan
📗
Excel Upload
Direct .xlsx from Amazon
📉
Impression Gap Finder
See where you're invisible
🎯
Opportunity Score
AI-ranked priority list
⚡
Quick Wins Engine
High CVR + low visibility
⬇️
CSV Export
Full analysis download
🆓
Free Forever
No subscriptions ever
United States
amazon.com
✓
United Kingdom
amazon.co.uk
✓
Canada
amazon.ca
✓
Pakistan
amazon.com · PK seller
✓
Other
All other regions
✓
🔒No spam, ever
💳No credit card needed
⚡Instant access
🎯Just better Amazon PPC decisions
✅ Access Granted — Upload your SQP report and let's find your hidden wins!
🏷️
Brand Setup
Identify and defend your branded queries
Your Brand Keywords Separate with commas
Min. Search Volume Filter
Filter by minimum weekly search volume
🔍
All queries (0+)
Show every query, no filter applied
✓
📶
50+ searches/week
Low-volume niche keywords
✓
📈
100+ searches/week
Recommended — best signal-to-noise ratio
✓
🔥
300+ searches/week
Medium-volume opportunities only
✓
⚡
500+ searches/week
High-volume keywords only
✓
🚀
1,000+ searches/week
Top-tier volume only
✓
Why This Matters
Brand queries with low visibility = competitors conquesting your brand. These automatically get the highest priority score in the analysis.
📂
SQP Data Input
Upload Amazon .xlsx file or paste data
📊
Drop your Amazon SQP file here
or click to browse — supports Amazon's original download format
📗 .xlsx (Excel)📗 .xls📄 .csv
✅
file.xlsx
0 rows
Paste SQP Data Include header row
📊 Report Summary
📈 Visual Analysis
🥧
Query Type Distribution
Brand vs Non-Brand breakdown
0
Queries
Your Brand
0
Brand
0
Non-Brand
0
👁️
Visibility Health Score
How visible you are across all queries
0
Low (<20%)
0
Mid (20–50%)
0
High (>50%)
🚨
Priority Breakdown
Queries needing action by urgency
🔴 Critical
0
0%
🔵 High
0
0%
🟡 Medium
0
0%
⬇️ Low
0
0%
📉
Top 10 Impression Gap — Biggest Missed Opportunities
Searches where you didn't appear — fix these to unlock hidden revenue
—
Total Gap
📊
Top 8 by Volume
Highest weekly search demand
⚡ Quick Wins
Your Top Opportunities
High volume · Proven conversions · Low visibility
Query Type
Priority
Sort By
Sort all queries by metric
⚡
Opportunity Score
Highest ROI queries first
✓
📊
Search Volume
Most-searched queries first
✓
📉
Impression Gap
Biggest missed visibility first
✓
🛒
Purchases
Most orders first
✓
🎯
CVR
Best conversion rate first
✓
👁️
Visibility Rate
Highest impression share first
✓
Search
0 queries
📋
Full Query Analysis
Click column header to sort · Hover action badges for tips
— queries
Search Query ↕
Volume ↕
Type
Visibility ↕
Imp. Gap ↕
CTR ↕
CVR ↕
Orders ↕
Opp. Score ↕
Priority
Recommended Action
📊
Upload your SQP file or paste data, then click Analyze
🗺️ Reference Guide
What Each Action Means
Hover any action badge in the table above for a tooltip · Use this guide to understand exactly what to do next
🛡️
Defend Brand
Your brand term is being searched but you barely appear. Competitors are conquesting your branded queries and stealing sales that should be yours.
⚡ ActionLaunch brand exact match SP campaign immediately — raise bids now
🚀
Scale Spend
You're dominating this query AND converting. This is a proven winner. Don't let budget caps limit your growth — pour fuel on this fire.
⚡ ActionIncrease bid + budget — add SB & SD ads on this keyword
🎯
Raise Bid
Proven buyer intent — people who see this keyword buy from you. But your impression share is low. You're being outbid by competitors.
⚡ ActionRaise bid 30–50%, monitor ACoS weekly until visibility improves
⚡
Add as Exact KW
High-volume query with proven purchases but you barely show up. This keyword likely only runs in broad/auto. Isolate it in an exact match SP for full control.
⚡ ActionCreate dedicated exact match SP campaign for this keyword
🔬
Fix Listing
You're getting impressions — people see your listing — but they skip it. The click-through rate is terrible. This is a listing quality problem, not a bidding problem.
⚡ ActionUpgrade main image, title, and check if price is competitive
⚠️
No Conversions
Getting clicks but zero sales. You're paying for traffic that never converts. Either the query doesn't match your product, or your detail page is losing the sale.
⚡ ActionAudit detail page relevance — add as negative if irrelevant
📈
Boost Visibility
High search volume with a massive impression gap but no purchase history yet. Huge untapped potential. You need to test this keyword before writing it off.
⚡ ActionAdd to auto/broad campaign, harvest converting queries weekly
📊
Monitor
Metrics are average and stable. Not urgent, not irrelevant. Wait for more data before deciding direction — premature changes waste budget.
⚡ ActionCheck again in 2–3 weeks, look for emerging trends
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