FBA True Profit Calculator

🚨 2026 Amazon Policy & Fee Updates — Effective January 15, 2026

📦

Prep & Labeling Services ELIMINATED

Amazon no longer offers FBA labeling, poly bagging, or bubble wrap services. Every unit must arrive 100% compliant or face defect fees.

💸

FBA Fees Increased (avg +$0.08/unit)

Small standard ($10–$50): +$0.25. Over $50: +$0.51. Extra-Large: −$2.08 (reduced). Low-Price under $10: $0.86 discount vs standard.

⚠️

New Inbound Defect Fee: $0.60/unit

Labeling errors or routing mistakes now trigger a $0.60/unit defect fee — consolidated from multiple 2025 penalties. Zero if always compliant.

🏗️

New Size Tiers: Small Bulky + Large Bulky

Amazon split the old "Large Bulky" tier. SIPP discount removed for bulky items. Overmax surcharge added for items exceeding 96" on longest side.

📖 How to Use

5 inputs. 7 powerful outputs. Zero guessing.

Enter your numbers below to see your true margin, health score, ACoS target, inventory ROI, and scenario analysis — all updated to 2026 Amazon fee structures.

Sale Price

What the customer pays. Don't confuse this with profit.

COGS / Unit

All-in landed cost: product + packaging + freight + prep.

FBA Fees

Pick your 2026 size tier from the presets below.

Referral %

Amazon's cut of your sale price (8–17% by category).

PPC / Unit

Ad spend ÷ units sold. The #1 most-missed cost.

Unlock Results

Enter your email to unlock Health Score, ACoS, Inventory ROI & Scenario Analysis.

🎯

Target 20%+ Net MarginAfter all fees, aim for at least 20% to survive price drops, returns, and rank campaigns.

💡

Use 2026 FBA Fee PresetsFees changed Jan 15, 2026. Use the size tier chips — they reflect the new rates exactly.

⚠️

Never Skip PPCEven $1–$2/unit ad cost kills thin margins. Use $0 only if running zero ads — which is rare.

📦

Full COGS = Real MarginProduct + inbound shipping + prep + packaging. Miss any and your margin is a lie.

🌊

Revenue Breakdown Waterfall

Where every dollar goes

Sale Price

+$29.99

COGS

-$8.50

FBA Fee

-$4.75

📊

Free · No Credit Card · Instant Access

Unlock Your FBA Advanced Analysis

Get full access to the health scorecard, revenue waterfall, ACoS calculator, inventory ROI, profit trap exposé, and scenario table — 100% free.

Health score
checkpoints

Price scenarios
analyzed

100%

Free, no card
ever needed

2026

FBA fee rates
updated

🏆

Health Scorecard

6-point pass/fail check

🌊

Revenue Waterfall

Where every dollar goes

🎯

ACoS Calculator

Max allowable ad spend

📦

Inventory ROI

Cash invested vs return

🚨

Profit Trap Exposé

What you're ignoring

🔭

Scenario Analysis

10 price points table

🔒No spam, ever

💳No credit card needed

⚡Instant access

🎯Built for Amazon FBA sellers

💰

Product & Cost Inputs

Enter your numbers per unit

Sale Price ?Customer pays this

COGS (per unit) ?All-in landed cost

FBA Fulfillment Fee ?2026 rates — pick size tier

📌 Large Standard $10–$50 (+$0.05 vs 2025)

Under $10 — Low-Price FBA

LP Small ($2.75)

LP Large ($4.25)

$10–$50 Standard

Sm. Std ($3.86)

Lg. Std ($4.75)

Over $50 Standard

Sm. Std ($4.11)

Lg. Std ($6.00)

Bulky & Extra-Large

Sm. Bulky ($9.73)

Lg. Bulky ($16.56)

X-Large ($26.33)

Referral Fee % ?Usually 8–15%

15%

PPC Spend / Unit ?Ad cost per unit sold

Monthly Units Sold ?For projections

Inventory Order Qty ?For inventory ROI

Optional — Other Fees

Storage Fee / Unit ?Monthly avg

Inbound Defect Fee / Unit ?New 2026 — $0 if compliant

Returns / Misc / Unit ?Returns & other

📊

True Profit Results

Per unit after all 2026 costs

True Net Profit / Unit

$0.00

calculating…

📈

Net Margin

—

💹

ROI on COGS

—

💰

Revenue / Unit

—

💸

Total Costs / Unit

—

📅

Monthly Profit

—

📦

Annual Projection

—

Break-Even Price

—

Amazon's Cut

—

🔢

Calculating…

Cost Split — % of Sale Price

Live Profit Donut

Profit

COGS—

FBA Fee—

Referral—

PPC—

Net Profit—

🏆

Product Health Scorecard

6-point pass/fail — know if this product is worth launching

0/6

Calculating…

🌊

Revenue Breakdown Waterfall

Where every dollar goes, per unit

🎯

ACoS Target Calculator

Max allowable ad spend before losing money

Based on your current margin, here's your ACoS ceiling. Bid above these and your ads consume your profit.

Target ACoS

—

Break-even on ads

Max Bid / Click

—

At 5% CVR assumed

TACoS Target

—

Total ad cost of sales

📦

Inventory Investment & ROI

Cash required vs projected return

Based on your order qty of 500 units at COGS of $8.50/unit.

Cash Investment

—

Total Profit Return

—

Cash ROI

—

Months to Sell

—

🚨 The "I Thought I Was Profitable" Trap

Here's what most sellers ignore until it's too late. These numbers are live from your inputs — not hypothetical.

🔭

Price Sensitivity — Scenario Analysis

How profit, margin & ROI change across 10 price points

Net Profit at Different Price Points

Sale Price	Referral Fee	Net Profit	Margin %	ROI %	Monthly Profit	Verdict

Available Now · Book in the next 15 minutes

🚀 Want a Free Amazon Strategy Call?

Shahid audits 6–7 figure brands to find hidden revenue leaks & margin killers — at zero cost.

⏱ 15-min call

🚫 No pitch

💬 Just answers

📋 Book a Free Audit → 📞 Free Strategy Call

Muhammad Shahid Rafique

⭐ Amazon Private Label Strategist · $50K–$500K Brands

shahidrafiqu.com →

📩

Check your inbox!
Summary sent to your email.

FBA True ProfitCalculator

FBA True Profit
Calculator